propecia case - 1175 Words

PROPECIA: Helping Make Hair Loss History 1. Define Propecia’s potential customer base. What is Propecia competing against in the consumer’s mind? What can be learned from Rogaine’s experience in the marketplace? Propecia is a drug against hair loss, effective both on stopping and reversing the Male Pattern Hair Loss. According to Tom Casola, the brand manager of Propecia, the potential customer base is at least half of the male population, as MPHL occured in 30-40 million American men, which is around 50% od Caucasian men under the age of 50, with the lifetime incidence to reach 100%. But when compared to others race and nationalities. Neither black men, Japanese men nor Chinese men were as likely to develop MPHL as†¦show more content†¦Third option of reminder ads, which do not seem to be the best strategy at any other given time, as mentioned by Casola, there is no point in having an ad that creates brand awareness where you cannot even tell that the product is an hair loss product, at this time it seems like the soundest road to take. There is a risk that the brand awareness would be empty inside, but along with working with doctors, mostly dematologists who would be more eager to prescribe Propecia, and urging people to see a dermatologists in the ads, would be the best of the options. This way, making the problem a health issue, which should be handled through a dematologists would create some sort of barriers for the on-the-counter competition especially the new Rogaine to come. 4. What role does a physician play in this context? How much detailing effort is necessary? Pysicians are primarly the customers of prescribed drugs, as they are the ones prescribing the drugs to the patients, the realt consumers. In order for the making the pysicians to prescribe the intended drugs, pharmaceutical companies have sales representatives, whoShow MoreRelatedHelping Make Hair Loss History1530 Words   |  7 PagesStatement of the Problem Merck needs to develop a marketing strategy to launch its new hair loss product, Propecia ®. The strategy should determine the target segment, product positioning, and the most effective marketing mix. Issues and Analysis The Food and Drug Administration s restrictions on direct to consumer (DTC) advertising restricts content and type of advertising. The FDA allows only three types of advertising for prescription drugs: brand name, indication or both. A key decisionRead MorePropecia - Helping Make Hair Loss History1019 Words   |  5 PagesCase Overview: November 1997, Tom Casola, PROPECIA brand manager for Merck planned to launch with regulatory changes by the FDA in two months (likely launch Date: January 1998) PROPECIA (Expected FDA approval December 1997) represented a major breakthrough in the treatment of Male Patter Hair Loss (MPHL) â€Å"balding†. Merk’s 1st consumer-driven product (prescription needed) Direct-to-Consumer Ads key to building demand PROPECIA (Finasteride) originally developed for treating enlarged prostatesRead MorePropecia - Helping Make Hair Loss History1009 Words   |  5 PagesCase Overview: November 1997, Tom Casola, PROPECIA brand manager for Merck planned to launch with regulatory changes by the FDA in two months (likely launch Date: January 1998) PROPECIA (Expected FDA approval December 1997) represented a major breakthrough in the treatment of Male Patter Hair Loss (MPHL) â€Å"balding†. Merk’s 1st consumer-driven product (prescription needed) Direct-to-Consumer Ads key to building demand PROPECIA (Finasteride) originally developed for treating enlarged prostates atRead MoreSolutions to Hair Loss in Men and Women Essay1697 Words   |  7 Pagesmore effective for women than men. It is also the only FDA approved treatment for hair loss for women. The second treatment is called Propecia. Propecia is an oral medication that became FDA approved in 1997 for the treatment of male pattern baldness. It is the first drug in history to effectively treat androgenetic alopecia in the majority of men who use it. Propecia is effective because when taken daily it lowers the levels of dihydrotestosterone. Dihydrotestosterone shrinks the hair follicle causingRead MoreTechnology and Ethics4882 Words   |  20 Pagesviable treatments for cancer and AIDS, we have scientists who are at the mercy of huge biotech and pharmaceutical companies. Weve got scientists developing The New Pill That Can End Aging (Readers Digest, November 2003) along with Viagra and Propecia, pills for impotent and balding men. Do we see a little misdirection of effort? Yes. Aging, impotence, and hair loss are not threatening an entire population with imminent death, like the AIDS epidemic in Africa. Aging and impotence have not strickenRead MoreHow to Fight a Price War5490 Words   |  22 Pageshehavior lets some companies charge higher prices on the Weh hecause of the anonymity that on-line transactions offer. In a recentstudyof 46 e-tailers of prescription drugs, the two most popular items (Viagra, a medication for erectile dysfunction, and Propecia, a medication to treat male pattern baldness) were priced roughly io7o higher than in drug stores. For obvious reasons, people prefer to have those prescriptions filled without personal contact and are willing to pay a premium for a faceless transactionRead MoreMerck Case18783 Words   |  76 PagesIntroduction: Objective of this Study This case study of Merck was completed under a three year research grant from the Sloan Foundation. The pro ject s purpose is to examine in a series of case studies how U.S. and Japanese firms who are recognized leaders in using information technology to achieve long-term sustainable advantage have organized and managed this process. While each case is complete in itself, each is part of this larger study.1 This pharmaceutical industry case together with other cases2 supportRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages1-800-CALL WILEY (225-5945). Library of Congress Cataloging in Publication Data Hartley, Robert F., 1927Marketing mistakes and successes/Robert F. Hartley. —11th ed. p. cm. Includes index. ISBN 978-0-470-16981-0 (pbk.) 1. Marketing—United States—Case studies. I. Title. HF5415.1.H37 2009 658.800973—dc22 2008040282 ISBN-13 978-0-470-16981-0 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 PREFACE Welcome to the 30th anniversary of Marketing Mistakes

Philosophical Models The Great Filter Theory - 708 Words

In many ways, although humanity has evolved technologically, many of the basic questions we have about ourselves and our place in the universe remain similar to those asked in the Ancient World. We remain caught, as Simone Weill notes, between the universality of justice and the personal intimacy of love which continues to wreak havoc with our ability to reconcile many of the issues we continue to face in the late 20th and early 21st century. Try as we might, it is quite difficult to understand that the 20th century brought some of the greatest examples of human dignity and expression of good, contrasted with the banality of evil. Playing off the ideas of Freud, we can turn to Victor Frankl to explore the theme of conscious while we look at modern issues of terrorism, ecological crisis, and globalism. Certainly, looking at the compassionate nature of Simone Weill and the significance of humanity requiring a belief system posited by Kierkegaard and Becker, we might ask ourselves how h umans, if innately good, have such abilities to express positive love and yet approach the destruction of humankind. Indeed, the 20th century, for the first time in history, brought the very real nature of humanity to the brink of destruction of the entire species. It seems that we have a dualism at work, the individual and the good we can do as secular saints at the micro level, and the kind of change that people such as Mother Theresa and Martin Luther King, Jr. brought about at theShow MoreRelatedMy Philosophy Of Adult Education1318 Words   |  6 Pagestaught to children and different content for adults. My impression of adult education has changed immensely. First and foremost, the first lesson learned that teaching adults are a separate, intensive, and long debated process. Portions of certain theories learned illustrated below. I have extended knowledge about Meizrow (Transformational Learning) and Knowles (Andragogy). The six key features of Adult Learners are: (1) Self/directed learning, (2) Utilizes knowledge and life experiences, (3) GoalRead MoreThe Generation Of Young Professionals1375 Words   |  6 Pageswe are more informed, yet less relational. High exposure to instantaneous information from ever increasing internet access and the shrinking of our world due to explosive growth of social media has resulted in a society that is connected, but at a great distance and on a level that is minimally personal. Additionally, education has conformed to this idea of centralizing information, as we see that from the SAT to the AMFTRB, millennials have been subjected to curriculum that is centered around standardizedRead MoreCigarette Advertising: Ethical Aspect4920 Words   |  20 Pagesissue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The analysis part combines theory, cases, author’s opinion and values and tries to provide an objective viewpoint from two perspectives: advertising and users/non-users of cigarettes, and advertising andRead MoreCigarette Advertising: Ethical Aspect4909 Words   |  20 Pagesissue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The a nalysis part combines theory, cases, author’s opinion and values and tries to provide an objective viewpoint from two perspectives: advertising and users/non-users of cigarettes, and advertising andRead MoreCognitive psychology  . Essay5542 Words   |  23 Pages1928; Chomsky, 1959). These issue led to the decline of behaviorism as the dominant branch of scientific psychology and to the â€Å"Cognitive Revolution†. The Cognitive Revolution began in the mid-1950s when researchers in several fields began to develop theories of  mind  based on complex representations and computational procedures (Miller, 1956; Broadbent, 1958; Chomsky, 1959; Newell, Shaw, amp; Simon, 1958). Cognitive psychology became predominant in the 1960s (Tulving, 1962; Sperling, 1960). Its resurgenceRead MoreThe Sociology of Love, Courtship, and Dating4568 Words   |  131 Pagesto agree on a uniform definition, although there are several competing but complementary typologies that attempt to pin down those emotional and behavioral states that add up to romantic â€Å"love.† Love scholarship can be roughly divided into two philosophical camps: (1) that which argues love must have certain components to be genuine, for instance, to differentiate it from mere liking or lust, and (2) that which suggests that love is a publicly informed but privately experienced state that is whateverRead More Exploring Research Metho dologies: Positivism and Interpretivism2119 Words   |  9 Pages Exploring Research Methodologies: Positivism and Interpretivism Before a researcher can initiate a research project, they face the confusion and the range of theoretical perspectives, methodologies, methods, and the philosophical basis that encompasses them all. This seemingly meticulous structure for the research process is in fact aimed toward providing the researcher with a ‘scaffolding’, or a direction which they can go on to develop themselves to coincide with their particular research purposesRead MoreExploring Research Methodologies: Positivism and Interpretivism2143 Words   |  9 PagesExploring Research Methodologies: Positivism and Interpretivism Before a researcher can initiate a research project, they face the confusion and the range of theoretical perspectives, methodologies, methods, and the philosophical basis that encompasses them all. This seemingly meticulous structure for the research process is in fact aimed toward providing the researcher with a ‘scaffolding, or a direction which they can go on to develop themselves to coincide with their particular research purposesRead MoreTherapeutic Styles of Counselling4870 Words   |  20 Pagesthat one becomes able to choose and/or organize one’s own existence in a meaningful manner (Jacobs, 1992; Yontef, 1982, 1983). An awareness of the relational field is a way of understanding how one’s context influences one’s experience. Gestalt theory suggests that people define themselves by how they experience themselves in their field in relation to others. Yontef Jacobs (2008, p. 340) argue that this is an identity boundary that needs to be permeable enough to allow for connection to othersRead MoreCMNS 304 Notes Essay5778 Words   |  24 Pagesreference (what allows it to be unchanged? It is the speed of light; a universal concept) Gadamer (How we interact with texts) Framing and filtering, our mind is trained to filter through junk. How do we filter? Men = content, Women = context focused No one comes to understand without some prejudices The things we filter in and out is what Gadamer calls the â€Å"Horizon† How can I place myself in that persons Horizon Responding through content, process and affect (Carl Rogers) Paradigm Change

Procter and Gamble Free Essays

Environmental Factors that affect Global and Domestic Marketing Decisions:- Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental factors that influence the company’s decisions. We will write a custom essay sample on Procter and Gamble or any similar topic only for you Order Now In this paper, the author will explore the domestic and global environmental factors that could have an impact on FedEx’s marketing decision. The five environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory. Political Influence and Litigation from Responsible Shopper: â€Å"Procter Gamble donated more than $80,000 to the Coalition Again$t the Costly Labeling Law, a group of companies that worked against Oregon’s Measure 27, which would have required the labeling of GMO products sold in that state. The Coalition was successful in defeating the measure. † from Greenpeace: â€Å"Procter Gamble was among the corporations criticized by Greenpeace for working to weaken European laws governing harmful chemicals in household products. The EU’s 2003 draft legislation would have imposed strict safety standards, requiring companies such as P to disclose and reduce the use of harmful ingredients in its consumer products. Greenpeace states that as a result of industry intimidation and intense lobbying, safety regulations were significantly watered down, putting citizens at greater risk of exposure to toxic chemicals from everyday products. † Guided by our Purpose, Values and Principles, PG participates in the political process to help shape public policy and legislation that helps us touch more lives, in more parts of the world, more completely. This engagement ensures that the interests of our employees, consumers and shareholders are fairly represented at all levels of government around the world. We are committed to being transparent about our political involvement globally. Technology Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel’s website, which gives detailed information about the hotel’s accommodations and services, can be accessed by potential customers all over the world. In addition, the Air freshener – Febreze Deodorant – Old Spice, Secret Baby child – Clearblue Easy, Dreft, Luvs, Pampers, UnderJams Batteries – Duracell Soap – Camay, Ivory, Noxzema, Olay, Safeguard, Zest Cosmetics – CoverGirl, Max Factor Dish washing – Cascade, Dawn, Joy Feminine – Always, Tampax Hair – Aussie, Frederic Fekkai, Head Shoulders, Herbal Essences, Infusium 23, Pantene, Clairol Health – Align, Braun, Fibersure, Metamucil, Pepto-Bismol, Prilosec OTC, PUR water filtration, Vicks Household cleaning – Mr. Clean, Swiffer Laundry – Bounce sheets, Cheer, Downy, Era, Gain, Tide Oral – Crest, Fixodent, Gleem, Glide, Scope Paper – Bounty, Charmin toilet tissue, Puffs Pet food – Eukanuba, Iams Fragrances – Anna Sui, Baldessarini, Hugo Boss, Christina Aguilera, Escada, Giorgio Beverly Hills, Jean Patou, Lacoste, Mexx, Puma, Replay, Rochas, Tom Tailor Shaving – Braun, Gillette, SatinCare, Venus Pringles potato chips[1] [pic][pic][pic] How to cite Procter and Gamble, Essay examples